{"id":1154,"date":"2015-05-26T00:00:00","date_gmt":"2015-05-26T03:00:00","guid":{"rendered":"http:\/\/sindmoveis.com.br\/imprensa\/noticias\/projeto-orchestra-brasil-leva-experiencia-brasileira-de-design-a-colombia\/"},"modified":"2021-05-26T10:28:37","modified_gmt":"2021-05-26T13:28:37","slug":"projeto-orchestra-brasil-leva-experiencia-brasileira-de-design-a-colombia","status":"publish","type":"post","link":"https:\/\/www.sindmoveis.com.br\/es\/projeto-orchestra-brasil-leva-experiencia-brasileira-de-design-a-colombia\/","title":{"rendered":"Proyecto Orchestra Brasil lleva experiencia brasile\u00f1a de dise\u00f1o a Colombia"},"content":{"rendered":"

El Proyecto Orchestra Brasil de promoción de las exportaciones, una asociación entre Apex-Brasil y Sindmóveis Bento Gonçalves, lleva a Colombia el diseñador y jurado del Salão Design Leonardo Lattavo, para un ciclo de conferencias el día 28, en Bogotá, y el día 29, en Medellín. Lattavo hablará sobre las referencias del diseño  brasileño, en una acción que refuerza la estrategia del proyecto de posicionamiento del diseño brasileño en el exterior. Desde 2012, el Proyecto Orchestra Brasil viene conduciendo acciones de promoción del diseño brasileño en  Colombia, preparando el mercado para la inserción comercial de los muebles autorales brasileños.<\/p>\n

La temática de las conferencias, realizadas en la Universidad Jorge Tadeo Lozano y en la feria Home Design, será la historia del mobiliario brasileño y sus raíces. Como parte de la acción, el diseñador también cumplirá una agenda con periodistas y formadores de opinión colombianos.  Home Design integra la Design Week<\/em> de Colombia, siendo la principal feria del segmento en el país, realizada en Medellín, de 29 a 31 de mayo.<\/p>\n

Arquiteto y Urbanista carioca, con máster en Arquitectura en la Bartlett School of Architecture<\/em> de Londres, Leonardo Lattavo es profesor de Arquitectura en la Pontificia Universidad Católica (PUC) de Rio de Janeiro y socio fundador de la empresa Lattoog, con sede en esa misma ciudad, especializada en diseño y arquitectura. Fue jurado del Salão Design – el mayor premio del género en América Latina – en los años de 2011, 2013 y 2015.<\/p>\n

El Proyecto Sectorial Orchestra Brasil promueve la inserción de las industrias proveedoras de la cadena del mobiliario y la entrada sostenible del diseño brasileño en el mercado internacional. Para ello, son promovidos estudios de mercado; misiones prospectivas; acciones individuales; Proyectos Comprador, Vendedor e Imagen y participación en las principales ferias mundiales del sector. Actualmente, participan de la acción 74 industrias y 50 estudios de diseño. Para estos últimos, el proyecto promueve estrategias de posicionamiento en el mercado externo con énfasis en los Estados Unidos. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ciclo de conferencias con el dise\u00f1ador Leonardo Lattavo, de Lattoog Design, integra estrategia de posicionamiento en el mercado externo<\/p>\n","protected":false},"author":5,"featured_media":3486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22,2],"tags":[],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto-orchestra-brasil","category-sindmoveis"],"yoast_head":"\nProyecto Orchestra Brasil lleva experiencia brasile\u00f1a de dise\u00f1o a Colombia - Sindm\u00f3veis-RS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sindmoveis.com.br\/es\/projeto-orchestra-brasil-leva-experiencia-brasileira-de-design-a-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Orchestra Brasil lleva experiencia brasile\u00f1a de dise\u00f1o a Colombia - 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