{"id":1125,"date":"2014-11-05T00:00:00","date_gmt":"2014-11-05T02:00:00","guid":{"rendered":"http:\/\/sindmoveis.com.br\/imprensa\/noticias\/um-desafio-para-o-design-brasileiro-no-exterior\/"},"modified":"2021-05-26T10:24:27","modified_gmt":"2021-05-26T13:24:27","slug":"um-desafio-para-o-design-brasileiro-no-exterior","status":"publish","type":"post","link":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/","title":{"rendered":"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior"},"content":{"rendered":"<div><em>Sindm&oacute;veis Bento Gon&ccedil;alves y Apex-Brasil, por medio del Proyecto Orchestra Brasil, seleccionan dise&ntilde;adores para una colecci&oacute;n de productos creada exclusivamente para Nueva York<\/em><br \/>\n&nbsp;<\/div>\n<div>El equipo del Proyecto Orchestra Brasil, una asociaci&oacute;n entre Sindm&oacute;veis Bento Gon&ccedil;alves y Apex-Brasil que promueve las exportaciones de proveedores de la industria del mobiliario, est&aacute; evaluando los proyectos recibidos de los 26 dise&ntilde;adores brasile&ntilde;os que est&aacute;n participando de Design Challenge. La iniciativa resultar&aacute; en una l&iacute;nea exclusiva de productos destinada al mercado de Nueva York.<\/div>\n<div>El presidente de Sindm&oacute;veis, Henrique Tecchio explica que el objetivo de la acci&oacute;n es desarrollar productos que sean comercializables en los Estados Unidos, creando una identidad de marca y una percepci&oacute;n mundial del dise&ntilde;o brasile&ntilde;o. El proyecto integra el plan de negocios idealizado por Orchestra Brasil para la inserci&oacute;n competitiva del dise&ntilde;o brasile&ntilde;o en el mercado norteamericano. &ldquo;El papel de Sindm&oacute;veis y Apex-Brasil es ayudar a desarrollar un modelo de negocio viable y sostenible para los dise&ntilde;adores&rdquo;, afirma.<\/div>\n<div>La din&aacute;mica de esa acci&oacute;n ser&aacute; semejante a la de un concurso, en que los dise&ntilde;adores interesados inscriben hasta cinco productos con dise&ntilde;o contempor&aacute;neo, que exprese el alma brasile&ntilde;a y donde predominen materiales &nbsp;que respeten la sostenibilidad y el medio ambiente. A partir de ahora, consultores norteamericanos especializados en estrategia internacional, desarrollo de productos y adecuaci&oacute;n al mercado evaluar&aacute;n los proyectos inscritos. Los muebles y accesorios aprobados har&aacute;n parte de la primera colecci&oacute;n de la marca Brazilian Collection que ser&aacute; lanzada a partir de marzo de 2015.&nbsp;<\/div>\n<div>El Proyecto Orchestra Brasil existe desde 2006 y promueve la inserci&oacute;n competitiva de proveedoras del sector del mobiliario &nbsp;en el mercado internacional. Inicialmente, era destinado a fabricantes de acabados, accesorios, herramientas, m&aacute;quinas, materias primas, qu&iacute;micos y tecnolog&iacute;a. A partir de 2012, incluy&oacute; tambi&eacute;n los servicios de dise&ntilde;o.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El equipo del Proyecto Orchestra Brasil, una asociaci\u00f3n entre Sindm\u00f3veis Bento Gon\u00e7alves y Apex-Brasil que promueve las exportaciones de proveedores de la industria del mobiliario, est\u00e1 evaluando los proyectos recibidos de los 26 dise\u00f1adores brasile\u00f1os que est\u00e1n participando de Design Challenge.<\/p>\n","protected":false},"author":5,"featured_media":3454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sindmoveis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS\" \/>\n<meta property=\"og:description\" content=\"El equipo del Proyecto Orchestra Brasil, una asociaci\u00f3n entre Sindm\u00f3veis Bento Gon\u00e7alves y Apex-Brasil que promueve las exportaciones de proveedores de la industria del mobiliario, est\u00e1 evaluando los proyectos recibidos de los 26 dise\u00f1adores brasile\u00f1os que est\u00e1n participando de Design Challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\" \/>\n<meta property=\"og:site_name\" content=\"Sindm\u00f3veis-RS\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-05T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-26T13:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1969\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Imprensa Sindm\u00f3veis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Imprensa Sindm\u00f3veis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\"},\"author\":{\"name\":\"Imprensa Sindm\u00f3veis\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57\"},\"headline\":\"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior\",\"datePublished\":\"2014-11-05T02:00:00+00:00\",\"dateModified\":\"2021-05-26T13:24:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\"},\"wordCount\":386,\"image\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg\",\"articleSection\":[\"Sindm\u00f3veis\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\",\"url\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\",\"name\":\"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS\",\"isPartOf\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg\",\"datePublished\":\"2014-11-05T02:00:00+00:00\",\"dateModified\":\"2021-05-26T13:24:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage\",\"url\":\"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg\",\"contentUrl\":\"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg\",\"width\":1969,\"height\":1313,\"caption\":\"Presidente de Sindm\u00f3veis\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#website\",\"url\":\"https:\/\/www.sindmoveis.com.br\/es\/\",\"name\":\"Sindm\u00f3veis-RS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sindmoveis.com.br\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57\",\"name\":\"Imprensa Sindm\u00f3veis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4973e2e2c2a0cb5db30b0c7b770041b8e33d048a16b695a1f99c042449d4bfaf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4973e2e2c2a0cb5db30b0c7b770041b8e33d048a16b695a1f99c042449d4bfaf?s=96&d=mm&r=g\",\"caption\":\"Imprensa Sindm\u00f3veis\"},\"url\":\"https:\/\/www.sindmoveis.com.br\/es\/author\/ana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/","og_locale":"es_ES","og_type":"article","og_title":"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS","og_description":"El equipo del Proyecto Orchestra Brasil, una asociaci\u00f3n entre Sindm\u00f3veis Bento Gon\u00e7alves y Apex-Brasil que promueve las exportaciones de proveedores de la industria del mobiliario, est\u00e1 evaluando los proyectos recibidos de los 26 dise\u00f1adores brasile\u00f1os que est\u00e1n participando de Design Challenge.","og_url":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/","og_site_name":"Sindm\u00f3veis-RS","article_published_time":"2014-11-05T02:00:00+00:00","article_modified_time":"2021-05-26T13:24:27+00:00","og_image":[{"width":1969,"height":1313,"url":"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg","type":"image\/jpeg"}],"author":"Imprensa Sindm\u00f3veis","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Imprensa Sindm\u00f3veis","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#article","isPartOf":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/"},"author":{"name":"Imprensa Sindm\u00f3veis","@id":"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57"},"headline":"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior","datePublished":"2014-11-05T02:00:00+00:00","dateModified":"2021-05-26T13:24:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/"},"wordCount":386,"image":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg","articleSection":["Sindm\u00f3veis"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/","url":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/","name":"Un desaf\u00edo para el dise\u00f1o brasile\u00f1o en el exterior - Sindm\u00f3veis-RS","isPartOf":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage"},"image":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg","datePublished":"2014-11-05T02:00:00+00:00","dateModified":"2021-05-26T13:24:27+00:00","author":{"@id":"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.sindmoveis.com.br\/es\/um-desafio-para-o-design-brasileiro-no-exterior\/#primaryimage","url":"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg","contentUrl":"https:\/\/www.sindmoveis.com.br\/es\/wp-content\/uploads\/2021\/05\/p1415213585.jpg","width":1969,"height":1313,"caption":"Presidente de Sindm\u00f3veis"},{"@type":"WebSite","@id":"https:\/\/www.sindmoveis.com.br\/es\/#website","url":"https:\/\/www.sindmoveis.com.br\/es\/","name":"Sindm\u00f3veis-RS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sindmoveis.com.br\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/16d379542db1950a17fe188179340d57","name":"Imprensa Sindm\u00f3veis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.sindmoveis.com.br\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4973e2e2c2a0cb5db30b0c7b770041b8e33d048a16b695a1f99c042449d4bfaf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4973e2e2c2a0cb5db30b0c7b770041b8e33d048a16b695a1f99c042449d4bfaf?s=96&d=mm&r=g","caption":"Imprensa Sindm\u00f3veis"},"url":"https:\/\/www.sindmoveis.com.br\/es\/author\/ana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":2,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":3453,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/posts\/1125\/revisions\/3453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/media\/3454"}],"wp:attachment":[{"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sindmoveis.com.br\/es\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}