Orchestra Brasil, a project that encourages exports supported by the Furniture Industry Association of Bento Gon\u00e7alves (Sindm\u00f3veis) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will exhibit Brazilian creations at the Brazil S.A. lounge, in Milan. The trend show is held concurrently with the Salone Internazionale del Mobile, April 9 \u2013 14, 2013.
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\nThe products to be exhibited were designed by 15 studios that take part in the project that promotes the competitive inclusion of providers of supplies, components, technology and design services to the furniture industry in the international market. The \u201cReflections\u201d theme, chosen for the second edition of the show, is intended to provide a multisensory experience that involves visitors and exhibitors in a narrative context with Brazilian cultural and emotional reference.
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\nAccording to the president of Sindm\u00f3veis, C\u00e1tia Scarton, design is a competitive tool that differentiates products in the global furniture market. Therefore, the Brazilian creativity is valued in all action plans carried out by the association, including the Orchestra Brasil Project. The participation of this segment in the project is unprecedented because until 2012 service providers did not take part in the actions. Currently, the initiative has 95 member companies of supplies, components, technologies and design for the furniture industry. “We believe in the creative potential of our professionals and the degree of innovation found in the furniture they design,” says C\u00e1tia.
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\nThe pieces of furniture that will be exhibited during the show at Palazzo Giuresconsulti, central Milan, were selected by the curatorship of Casa Brasil 2013.
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\nParticipating designers:
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\nAlessandra Delgado \u2013 product: Aparas side table
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\nBernardo Senna \u2013 product: Einstein side table
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\nCamila Fix and Fl\u00e1via Pagotti Silva \u2013 product: Espelho table
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\nEM2 Design \u2013 product: Bolota side table
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\nEstudiobola \u2013 product: Chipre table
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\nGallina & Visentini \u2013 product: Circle bench
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\nJader Almeida \u2013 product: MIRAH armchair
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\nLluss\u00e1 Marcenaria \u2013 product: Clau hanger
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\nLuiz Pedrazzi \u2013 product: Tarjada stool and Juntinhos vase
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\nProjeto 3 \u2013 product: MM table
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\nQuadrante Design \u2013 product: Totem Tribal hanger
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\nRegis Padilha \u2013 product: Natur tables
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\nSt\u00fadio B \u2013 product: Newvintage sideboard
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\nUNT Intelligence Design \u2013 product: Conexo
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\nZanini de Zanine \u2013 product: Tolix chair
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