From October 19-28, Sindm\u00f3veis promotes the Casa Brasil Generation exhibit in Belo Horizonte, with the participation of 21 designers
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\nMore than 20 designers who participate in Orchestra Brasil, a project to encourage exports promoted by Sindm\u00f3veis in partnership with the Trade and Investment Promotion Agency (Apex-Brasil), will take part in the 4th Brazilian Biennial Design Exhibit 2012 through the Casa Brasil Generation exhibit. From October 19-28, professionals who have participated in Casa Brasil designing products for exhibiting companies, entering the Sal\u00e3o Design competition or taking part in the special projects of the fair will display their creations at the Museu de Minas e Metais in Belo Horizonte.\u00a0
\nThe theme of the exhibit will be the Casulo color palette \u00a0of \u00a0Caderno Inspira\u00e7\u00e3o Brasil +B, by the Brazilian Association of Fashion Designers (Abest). \u00a0Projeto3 and UNT Design, based in Bento Gon\u00e7alves, are part of the 21 exhibiting studios. Projeto3 will display the Luana table, developed in 2012 aimed at the middle class. Daniel Camera, the designer in charge of developing the product, says that the use of color is critical to enhance design, showing the details of the machining operation and giving the impression that it is an artisan product made on an industrial scale. \u201cA collapsible table made from 1.2 m2 MDF board that uses machining technology as its great competitive advantage,\u201d says Camera.\u00a0
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\nUNT Design will exhibit two products. The Infinito bench, designed in 2007 to furnish living rooms, is based on the concept of formal simplicity and the characterization of the mathematical symbol of infinity. The Shell armchair is inspired by natural forms, featuring a fiberglass base, high gloss finish, upholstered with fabric showing a geometric pattern, which emphasizes a retro aspect with organic forms. The product was designed last year and manufactured by M\u00f3veis Daf.\u00a0
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\nThe participation in the Brazilian Biennial Design Exhibit is part of the action plan of the Orchestra Brasil project. In addition to the Casa Brasil Generation, the project will bring three South American journalists to the event, in order to position the Brazilian design in this market. Additionally, during the biennial exhibit, Apex-Brasil will promote a seminar to give exposure to the designers of the project. \u201cThe initiative is part of our ongoing efforts to enhance the use of design as a tool for the competitiveness of the industry, ensuring the permanence of Brazilian companies in the global market,\u201d says the president of Sindm\u00f3veis, C\u00e1tia Scarton.\u00a0
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\nThe Casa Brasil Generation exhibit includes products signed by designers Bernardo Senna, Carlos Alcantarino, Em2 Design, Estudiobola, Eul\u00e1lia Anselmo, Faro Design, Fix Design, Fl\u00e1via Pagotti Silva, Girona Design, Helo\u00edsa Crocco, Lattoog Design, Lluss\u00e1 Marcenaria, Luiz Pedrazzi, Mameluca Design, Marton+Marton, Oficina Ethos, Porf\u00edrio Valladares, Projeto3 Design, Regis Padilha Designer, Tina e Lui and UNT Design. For further information visit www.bienalbrasileiradedesign.com.br<\/p>\n","protected":false},"excerpt":{"rendered":"