Reference survey and workshops with artisans will result in a line of high quality
\nsouvenirs to be launched at Casa Brasil 2013<\/p>\n
The Furniture Industry Association of Bento Gon\u00e7alves (Sindm\u00f3veis), in partnership
\nwith the Department of Tourism (Semtur), is launching a project to revive and enhance
\nthe local handicrafts, combining traditional techniques and materials with contemporary
\nand sophisticated design. The initiative consists in the identification of craftsmen able
\nto multiply knowledge and workshops with designers and instructors. Based on this,
\na line of products compatible with the tourism excellence in Serra Ga\u00facha will be
\ndeveloped to be launched during Casa Brasil 2013 and later sold in the main tourist
\nspots in Bento Gon\u00e7alves..<\/p>\n
The architects in charge of carrying out the project and organizing the workshops are
\nTina Moura and Lui Lo Pumo (LT Arquitetura e Design), members of the curatorship of
\nCasa Brasil, in addition to Renato Imbrosi, a designer from Rio de Janeiro. The focus
\nwill be the creation of a line of kitchen utensils, such as tableware and matching items,
\nusing basketry techniques (wicker and straw), handloom, crocheting, embroidering and
\nwood. The theme chosen for the first collection involves grapes, wineries, wine and the
\ntypical regional cuisine.<\/p>\n
The two trade fairs promoted by Sindm\u00f3veis – Movelsul and Casa Brasil – attract every
\nyear thousands of tourists to Bento Gon\u00e7alves coming in search of good business
\nand who are also keen to enjoy the wine and gastronomic culture that the region
\noffers. The association has identified a shortage of sophisticated products related to
\nthe Grape and Wine region and joined this scenario to its vocation to promote design.
\nThe initiative has been structured since the last edition of Casa Brasil, in August 2011.
\nCurrently the project is in the phase to study raw materials and local characteristics.<\/p>\n
Last week, three professionals in charge of the implementation of the project visited
\ntourist routes and craft workshops in Bento Gon\u00e7alves. Designer Renato Imbroisi says
\nthat A short questionnaire was used to verify the interest of the artisans to participate
\nin the project and expand their knowledge. The results were positive. “We identified
\na large number of people interested in participating and some materials found in the
\nregion that can be better used, like vine branches. Now, we need further research to
\ncome up with a collection that respects local traditions and also provides elements of
\nsophistication,” he says.<\/p>\n","protected":false},"excerpt":{"rendered":"