{"id":1293,"date":"2017-05-22T00:00:00","date_gmt":"2017-05-22T03:00:00","guid":{"rendered":"http:\/\/sindmoveis.com.br\/imprensa\/noticias\/sindmoveis-projeto-design-na-pele-tem-mostra-em-nova-york\/"},"modified":"2021-05-26T10:48:49","modified_gmt":"2021-05-26T13:48:49","slug":"sindmoveis-projeto-design-na-pele-tem-mostra-em-nova-york","status":"publish","type":"post","link":"https:\/\/www.sindmoveis.com.br\/en\/sindmoveis-projeto-design-na-pele-tem-mostra-em-nova-york\/","title":{"rendered":"The Design under the Skin Project organized by Sindm\u00f3veis holds a show in New york"},"content":{"rendered":"<p>The Brazilian furniture that uses leather in its creation process has a special place in the International Contemporary Furniture Fair (ICFF), the main global design showcase in North America, May 21-24 during the New York Design Week. To show the creative use of the material and its applicability, the project brought together three designers who participate in the Raiz Project, furniture companies and Brazilian tanneries.<\/p>\n<p>The result of these trios is a capsule-collection of innovative pieces that demonstrate the valuable combination between furniture design and leather. The partnerships consist of Jader Almeida + Sollos + JBS Couros and Nova Kaeru; Lattoog + Moora + Rusan and Marta Manente + M&oacute;veis BRV + Krumenauer Couros.<\/p>\n<p>The projects developed by Sindm&oacute;veis aimed at the development of the Brazilian furniture industry, in partnership with Apex-Brasil include the Orchestra Brasil Project, which encourages the excellence of Brazilian suppliers to the furniture industry and encompasses the Raiz Project, which fosters the internationalization of the Brazilian designer services. It is through this branch that Sindm&oacute;veis participates in the Design under the Skin Project.<\/p>\n<p>This strategic action plan run by the Center of Brazilian Tanneries (CICB) conveys in its essence all Sindm&oacute;veis&#39; efforts to promote and enhance the Brazilian design. This goal is part of the association&rsquo;s DNA and has permeated all its actions for almost 30 years, with the establishment of the Sal&atilde;o Design Award in 1988 and the high-end furniture fair Casa Brasil in 2007.<\/p>\n<p>Brazil will also be represented at ICFF by 13 Brazilian design studios supported by the Raiz Project for the internationalization of the design service (Apex-Brasil + Sindm&oacute;veis Bento Gon&ccedil;alves). They will have individual booths supported by the project: Marta Manente, Guilherme Wentz, Jader Almeida, NDT Brazil, Guto &Iacute;ndio da Costa, estudiobola, Paulo Alves, Lattoog, Noemi Saga, Studio Poli, Sergio Matos, Fahrer Design and Tora Brasil.&nbsp;<\/p>\n<p><strong>Products developed for Design under the Skin Project<\/strong><\/p>\n<p>Jader Almeida + Sollos + JBS Couros and Nova Kaeru<\/p>\n<p>Mia chair has pirarucu leather of Nova Kaeru and solid wood structure.<\/p>\n<p>Lattoog + Moora + Rusan<\/p>\n<p>The Sernambetiba chair features suede, which resembles the touch of skin and gives warmth to the product. The structure is made of metal.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Marta Manente + BRV M&oacute;veis + Krumenauer Couros<\/p>\n<p>The leather straps are woven and braided providing a handcrafted look to the Revoar swing, a piece made from curved plywood and gold zamack accessories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three pieces of furniture featuring leather will be exhibited at ICFF from May 21-24<\/p>\n","protected":false},"author":5,"featured_media":3573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-1293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sindmoveis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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