{"id":1139,"date":"2015-02-10T00:00:00","date_gmt":"2015-02-10T02:00:00","guid":{"rendered":"http:\/\/sindmoveis.com.br\/imprensa\/noticias\/projeto-orchestra-brasil-tera-19-acoes-em-2015\/"},"modified":"2021-05-26T10:47:53","modified_gmt":"2021-05-26T13:47:53","slug":"projeto-orchestra-brasil-tera-19-acoes-em-2015","status":"publish","type":"post","link":"https:\/\/www.sindmoveis.com.br\/en\/projeto-orchestra-brasil-tera-19-acoes-em-2015\/","title":{"rendered":"Orchestra Brasil Project will develop 19 initiatives in 2015"},"content":{"rendered":"

A partnership between Apex-Brasil and Sindmóveis aimed at promoting exports by suppliers to the furniture industry and design services<\/em><\/p>\n

A calendar has been set with the initiatives planned for 2015 for the sector-based Orchestra Brasil Project – a partnership between Sindmóveis Bento Gonçalves and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), for the inclusion of companies that supply the furniture sector in the international market. They will consist of fairs, buyer’s projects and missions to prospect the markets in South Africa, Germany, Argentina, Bolivia, Brazil, Chile, Colombia, United States, Italy, Guatemala, Mexico and Turkey – totaling 19 initiatives.
\nThe first action was carried out in January, when the project took four companies to KBIS Las Vegas. In March, the Orchestra Brasil will be one of the supporters of the Buyer’s Project held during FIMMA Brasil – International Fair of Machines, Raw Materials and Accessories for the Furniture Industry, held from March 16-20 in Bento Gonçalves. The project will bring together 20 importers to take part in business meetings with more than 70 exhibitors of the fair.
\nThis year, the Orchestra Brasil Project will have a major change in its format, through the segmentation of the participating companies according to their export capacity, which allows targeting resources and adapting actions to the profile of each company. To continue taking part in the project, companies underwent an evaluation of their export capacity and were divided into four categories, according to their operations in foreign markets: non-exporting, exporting beginners, continuous exporters and internationalized. Each category is based on to their wiliness and maturity to export, not being related to the company size, number of employees and volume of exports.
\nThe President of Sindmóveis, Henrique Tecchio, explains that the segmentation allows the organizers to plan different actions for the members in each level. "The non-exporting companies have access to initiatives aimed at understanding the foreign market. Those in the initial phase of exports will be supported to diversify their markets; companies with solid export business will focus on increasing their competitiveness and, finally, the plan for internationalized companies will aim to increase their market share against the main global competitors,” says the president.
\nAccording to the manager of the Orchestra Brasil project working for Apex-Brasil, Emanuel Figueira, the segmentation model based on qualifying aspects, including trade, management and operational systems shows the refinement of the project strategy. "With the various actions planned for 2015, we intend to achieve business results vis-à-vis the existing competence in each of the base business. The idea is to optimize the use of available resources and enhance the results of the partnership," he explains.
\nCurrently, the project comprises 73 companies and 50 design studios. The priority markets for 2014 and 2015 are South Africa, Guatemala, Mexico, United States, Argentina, Colombia, Peru, Turkey, Bolivia (secondary) and Chile (secondary).
\nAction plan devised for the project in 2015<\/p>\n

KBIS – Kitchen & Bathroom 2015
\nJanuary 20 – 22 
\nLas Vegas, United States<\/p>\n

FIMMA Brasil 2015 Buyer’s Project
\nMarch 16 – 20 
\nBento Gonçalves, RS<\/p>\n

Mission to prospect the market in Milan 2015
\nApril 14 – 19 
\nMilan, Italy<\/p>\n

Promueble Centroamerica 2015
\nApril 16 – 18 
\nGuatemala, Guatemala<\/p>\n

Interzum 2015
\nMay 5 – 8 
\nCologne, Germany<\/p>\n

Mission to prospect the market – ICFF 2015
\nMay 16 – 19  
\nNew York, USA
\nMission to prospect the market – Neocon Chicago 2015
\nJune 15 – 17
\nChicago, USA<\/p>\n

Fitecma 2015
\nJune 23 – 27, 2015
\nBuenos Aires, Argentina<\/p>\n

Colombia 2015 Seller’s Project
\nJuly 14 – 17 
\nBogotá, Colombia<\/p>\n

Mission to prospect the market in Chile 2015
\nJuly 27 – 31 
\nSantiago, Chile<\/p>\n

AWFS 2015 – individual booths
\nJuly 22 – 25
\nLas Vegas, USA<\/p>\n

Gift Fair NY Now 2015
\nAugust 15 – 19 
\nNew York, USA<\/p>\n

Tecnomueble 2015 – individual booths
\nAugust 19 – 22 
\nGuadalajara, Mexico<\/p>\n

Mission to prospect the market – Market Research in Mexico 2015
\nSeptember 6 – 9 
\nGuadalajara, Mexico<\/p>\n

Expo Nacional Ferretera 2015
\nSeptember 10 – 12 
\nGuadalajara, Mexico<\/p>\n

Expocruz 2015
\nSeptember 18 – 28 
\nSanta Cruz de la Sierra, Bolivia<\/p>\n

Intermob 2015
\nOctober 10 – 14 
\nIstambul, Turkey<\/p>\n

Orchestra Brasil Experience 2015 Buyer’s Project
\nNovember 9 – 15 
\nSão Paulo<\/p>\n

Mission to prospect the market in South Africa 2015
\nDate to be determined
\nJohannesburg, South Africa<\/p>\n","protected":false},"excerpt":{"rendered":"

A calendar has been set with the initiatives planned for 2015 for the sector-based Orchestra Brasil Project – a partnership between Sindm\u00f3veis Bento Gon\u00e7alves and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), for the inclusion of companies that supply the furniture sector in the international market. They will consist of fairs, buyer\u2019s projects and missions to prospect the markets in South Africa, Germany, Argentina, Bolivia, Brazil, Chile, Colombia, United States, Italy, Guatemala, Mexico and Turkey – totaling 19 initiatives.<\/p>\n","protected":false},"author":5,"featured_media":3431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22,2],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orchestra-brasil-projeto","category-sindmoveis"],"yoast_head":"\nOrchestra Brasil Project will develop 19 initiatives in 2015 - Sindm\u00f3veis-RS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sindmoveis.com.br\/en\/projeto-orchestra-brasil-tera-19-acoes-em-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestra Brasil Project will develop 19 initiatives in 2015 - Sindm\u00f3veis-RS\" \/>\n<meta property=\"og:description\" content=\"A calendar has been set with the initiatives planned for 2015 for the sector-based Orchestra Brasil Project - a partnership between Sindm\u00f3veis Bento Gon\u00e7alves and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), for the inclusion of companies that supply the furniture sector in the international market. 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