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Movelsul is committed to fascinating exhibitors and visitors
The preparations for Movelsul Brasil has entered its the final stretch - in 11 days, Bento Gonçalves will host the 22nd edition of the largest furniture fair in Latin America for shopkeepers and importers, held this year from March 16 to 19 and expecting to receive 30,000 visitors. Aiming at preparing the staff and different local segments involved with the event, including services, commerce, hotels and restaurants, Movelsul organized a lecture on hospitality and sales qualification on Tuesday, March 3.
The event was opened by the vice-president of the fair, Cassiano de Paris, who reinforced the positive figures of this year's show. "In 2020, 40% of the exhibitors are new - including companies that have never participated in Movelsul and those returning to the fair. Even though the sector is still trying to recover from the economic crisis, we managed to attract the confidence of the furniture industry, selling 100% of the available exhibit spaces and creating a waiting list for the next show", he pointed out.
During the lecture, the secretary of the Health Department of Bento Gonçalves, Diogo Siqueira, reassured attendees about the new corona virus. "This may be the first time that a health secretary is in a Movelsul lecture, but this is a timely opportunity. It's important to stress out that, although it's an epidemic, we need to reassure the population. Fifteen days ago, it was said that only 3% was lethal. Among the elderly, it can reach 15%. We have to treat it as something serious, but it is not as aggressive as it seemed a few weeks ago," he said. "All citizens who show symptoms of flu should be referred to the emergency room of UPA (emergency care unit) - everyone will be taken care. We will give all the necessary support to the fair, because it is very important," Siqueira said.
The instructions to properly serve visitors and tourists were given by advertising agent Anderson Pereto, a specialist in Strategic Marketing Management. Among the topics addressed, he emphasized the importance of being aware of "consumers 4.0", who are hyperconnected and well informed, in addition to offering unique approaches. "In less than 15 days, we need to prepare and understand customers knowing that communication is fundamental: listen and observe people in order to choose the most appropriate approach for each profile. To serve is to help people make the best choices for themselves," he pointed out. "We have 11 days to get even more acquainted with the city: visit itineraries, go around the hotels, check out the structure of Parque de Eventos. All this offers a more comprehensive experience to visitors to Movelsul and Bento Gonçalves", Pereto said.
Organized by Sindmóveis Bento Gonçalves since 1977, Movelsul Brasil provides a sales and image enhancement environment to the furniture, decoration and accessories industry. The fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Sponsored by Banrisul and Sayerlack, Movelsul Brasil is a professional trade fair, open to shopkeepers, sales representatives, architects, designers, interior designers, importers, building construction professionals and the press.
Early online registration for professional visitors is available at www.movelsul.com.br. The opening hours of the fair will be from 12 pm to 7 pm, at Parque de Eventos in Bento Gonçalves.
Service | Movelsul Brasil 2020
Furniture Fair and complements for shopkeepers and importers
When: March 16 – 19, 2020, 12 pm – 7 pm
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
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