Movelsul Brasil starts its international promotion schedule

13/02/2015

Having its own booth in Expomueble Guadalajara aims to attract visitors

A year before the 20th Movelsul Brasil to be held in 2016, the international promotional campaign was launched to attract importers. In its first participation in Expomueble Guadalajara, 18-21 February, Movelsul will have an institutional booth.
Considered the most important fair in Mexico for the furniture industry, the 34th Expomueble Guadalajara will feature more than 500 exhibitors and 12,000 trade visitors in a 52,000 square-meter exhibition floor – about the same size of Movelsul, which has 54,000 square meters.
Having the second largest economy and population in Latin America, Mexico’s furniture production totaled US$ 6.8 billion last year – the second largest in Latin America, second only to Brazil. The furniture imports reached US$ 2.8 billion in 2014, increasing by 6.1% when compared to 2013.
Movelsul Brasil, the largest furniture trade fair in Latin America, has been promoted by Sindmóveis since 1977. The next show will be held from 14 to 18 March 2016 at Parque de Eventos in Bento Gonçalves. So far, 79% of the fair total exhibit area has already sold.