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Movelsul Brasil announces a new area for business projects

An innovative pavilion for great business. Movelsul Brasil 2020 presents great news for its next show: Corporate Space & Technoretail, located in Pavilion F, which will bring together exhibitors focused on the corporate, custom-designed, interior design and technology segments, offering multi-level solutions to the visitors attending the fair.

Through this initiative, Pavilion F will feature three specific segments: custom-designed furniture, interior design and retail solutions. In addition to the exhibition, the fair will organize specific business meetings between exhibitors and corporate furniture buyers, investors and specifiers working in this segment.

The space dedicated to retail solutions will include companies that develop products and services in the fields of technology, logistics, management and credit. The president of Sindmóveis, Vinicius Benini, celebrates this innovation. “It is a unique environment that will help to foster big business and to provide tools to improve retail management and productivity,” he says.


Store of the future

Another major attraction of this pavilion will be the practical application of technology trends and consumer behavior. Visitors will be able to get to know in an interactive space what the physical store will look like in the future. This project developed Movelsul Brasil, just like the consumption experience over the next years, will show how the buying journey alternates between on and offline.

Artificial intelligence will also be applied, showing how retailers can fully understand who the customer is and what works within the retail space. It will be an inspiring booth for the industry to get ready for the future that is already knocking on our door.


More about Movelsul Brasil

Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Along its history, Movelsul Brasil has featured more than 1,700 exhibiting companies. The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves. 

The fair is held every two years, exhibiting products for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, living and dining rooms besides household appliances, rugs, upholstery and mattresses. In addition to qualified Brazilian retailers, Movelsul Brasil has a strong international position in the target markets of the Brazilian furniture industry.

Movelsul Brasil 2020's communication campaign values the local tourist attributes that make Movelsul Brasil a unique fair in its segment. The “furniture terroir” enhanced by the campaign is translated by the motto “Design is in our nature”, permeating all the visual identity of the fair and its advertising campaign.

Its concept defends that design is at the core of the furniture industry located in Bento Gonçalves, and that this is an innovative, collaborative environment where beauty is part of people’s daily life and where the need to do more with less was the foundation of the Italian colonization economy. All this is design: beauty, collaboration, innovation and economy.

In 2020, Movelsul Brasil will be held from March 16-19, at Parque de Eventos in Bento Gonçalves.


Movelsul Brasil 2020

Furniture Fair and complements for shopkeepers and specifiers

When: March 16 – 19, 2020, 12 pm – 8 pm

Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)

Free admission by registering. Open only to professional visitors (shopkeepers, sales representatives, architects, designers, interior decorators, importers, building professionals and the press)

For more information: